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Saatchi & Saatchi and Flux Animation Studio have created an ASB campaign designed to help St John to help raise funds to buy a new, fully-equipped ambulance. 

The spot tells of the night-time adventures of a little toy ambulance that wants to grow up to be a real ambulance for St John.

Similar toy ambulances are now for sale ($15) in all ASB branches, and online. One hundred percent of the proceeds go to St John.

ASB Head of Community and Sponsorship Mark Graham says he’s thrilled to play a part in such a creative campaign for a good cause.

“ASB has a longstanding partnership with St John and we’re proud to work together on the Toy Ambulance campaign. Not only is the toy ambulance a creative and tangible way to demonstrate support for St John, but Kiwis can look forward to seeing a brand new ambulance on the road and know they played a part in making that happen.”

The campaign, which includes Adshels, online and social, launched yesterday.



General Manager Marketing: Shane Evans
Head of Community & Sponsorship: Mark Graham
Sponsorship Manager: Shelley Dunmore
Brand Manager: Emma Lynch
Assistant Brand Manager: Emma-Rose Forrester
Marketing CRM Specialist: Alyssa Wood

Saatchi & Saatchi

Business Director: Teresa Davis
Head of Content: Jane Oak
Senior Account Director: Jody McFarland
Senior Account Manager: Caroline Jackson
Account Manager: Vinay Naran
Executive Creative Directors: Corey Chalmers & Guy Roberts
Creative Director: John Darby
Senior Art Director: Charlie Godinet
Creative Services Manager: Andi Dalton
Senior Designer: Ross Davies
Studio Manager: Tias Somers
Retoucher: Nick Browne
Finished Artwork: Abigail Kerr
Digital Producers: Emma Bossley, Matt Couston, Brendon Haddock
Senior Digital Designer: Megan Ying
Front-end Developer: Stanislav Konovod


ECD: Brent Chambers
Producer: Sue Chambers
Director: Laban Dickinson
Modelling: Adrian Rogers, Adam Yeo
Animation / VFX: Laban Dickinson, Henry Bennett, Chaz Holland, Nick Henderson, Fergus Candy
Sound Studio: Digicake
Music Composer: Andrew McDowall
Sound Design: Brendon Morrow, Andrew McDowall
Mix Engineer: Brendon Morrow

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