Arrivals & Departures: Track NZ bolsters strategy team

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Downtown Auckland-based Track NZ has appointed Jodie Armstrong-Downes as planning director, strengthening its strategy and planning division. 

Armstrong-Downes has over a decade of experience in strategic communication planning across a range of industries including telecommunications, travel, non-for-profit, and retail. Jodie’s agency background spans leading London agencies including Proximity London, Wunderman UK, and DLKW Lowe.

With a strong record of success, she’s worked on many award-winning campaigns for clients such as Guide Dogs for the Blind & John Lewis. Most recently her work with the Royal National Lifeboat institute received a Caples award and three gold awards at the DMAs in 2017.

Track NZ MD Andy Bell says he’s thrilled to have Armstrong-Downes on board. “Delivering strategy in the customer experience space today requires a fairly unique set of abilities. It proved to be a real challenge to find those in one individual, and we’re thrilled to have done so.

“Most recently her work with the Royal National Lifeboat institute received a Caples award and three Golds at the DMAs in 2017.”

“Jodie met the brief perfectly and she brings a wealth of experience that complements the rest of the team,” Bell said. “Her appointment will further strengthen our strategic offering. She possesses sharp intellect and an inquisitive mind, and I’m sure she will deliver outstanding results for our clients.”

Jodie Armstrong-Downes said: “I am absolutely delighted to join the team at Track who are genuinely focused on data-driven creativity and building game-changing customer experiences for their clients. I’m looking forward to making magic with a team of like-minded individuals.”

Omnicom-owned Track NZ is a full-service marketing/digital/CRM agency – one of 11 Track offices worldwide. The blurb on its site reads: We live in a world that is always on, always connected and where the divide between online and offline no longer exists. Today your customers have more control, more choice and more influence. In this age of customer power, data proliferation and rapid technology substitution you need a partner who can help you navigate change and unlock the growth potential in your customers. Track is that partner.

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