Track brings ECD home from UK

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AUCKLAND, Wednesday: DDB Group marketing agency Track Aotearoa has appointed Aaron Goldring as executive creative director. Goldring has recently returned after over seven years in the UK starting with Ogilvy and most recently ECD at Engine Creative. Prior to his UK stint, he held creative leadership positions at DDB and Proximity NZ.

Track MD Andy Bell said: “Aaron has been creating award-winning ideas and experiences via creative technology and data-led approaches for almost 20 years, delivering growth and commercial outcomes for clients. 

“His appointment is reflective of Track Aotearoa’s drive to pair highly creative contextual engagement approaches with data to solve business challenges. 

“Creatively we’re always looking for new and better ways to put data to work in order to build stronger relationships between brands and their customers. That’s why we’ve lured Aaron back from the UK.

“He’s super passionate about delivering great work for clients and a bloody nice bloke as well.”

“Having worked with Aaron previously I know he’s the perfect person to lead the next stage of development of our creative approach.

“He’s super passionate about delivering great work for clients and a bloody nice bloke as well.

“Aaron is taking over the reins of a creative department that has grown significantly over the past five years and I’m excited about what his influence will mean for the work we produce.”

Aaron Goldring said: “It’s great to be back at DDB Group heading up Track’s creative offering. With the creative, design, technology and data talent at the agency, Track has all the ingredients required to create world-class work. And there really is no place like home.”

Track Aotearoa is one of 11 Track offices worldwide.

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