Tracksuit expands marketing team to boost brand tracking goals

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AUCKLAND, Today: Tracksuit, the Kiwi brand tracker innovator, just beefed up their marketing muscle with Christine Rodrigues and Sam Sherson. Post their smashing $22M Series A in February, these hires are set to turbocharge their expansion in key markets.

Sam Sherson, fresh from Overdose, steps in as Head of Digital. He’s got two decades of experience, including a significant stint at The Guardian. “Tracksuit has the ultimate combination of people and purpose,” says Sherson. He’s pumped to push for sustainable brand growth with Tracksuit.

“Tracksuit has the ultimate combination of people and purpose.”

Christine Rodrigues takes the lead on partnerships. Her resume boasts roles with Adobe and PayPal, and she’s passionate about diversity in tech. “We’ve really only scratched the surface,” Rodrigues remarks about Tracksuit’s potential.

Mikayla Hopkins, Tracksuit’s marketing head, is excited about the skills Christine and Sam bring. Tracksuit’s on a fast track, with offices worldwide and tracking over 4000 brands.

Their client list reads like a who’s who, including Arnott’s and Steve Madden. With these new hires, Tracksuit’s poised to redefine brand tracking.

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