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NAPIER, Yesterday: Australasia’s largest fertiliser company, Incitec Pivot, has appointed specialist New Zealand agribusiness agency Tracta to support the development of creative and strategic initiatives across key segments of their business.

IPF has been serving Australian farmers for 100 years in broadacre, pasture, sugar and horticulture. Their people, products and services support farming communities and feed millions.

Tracta Napier MD Andy Walker said: “IPF’s values and genuine connection with the land really resonated with us.

“We’re proud to be working with a company that has such a strong agronomic position in the market, holding an almost ‘industry steward’ position.

“Its commitment to Australian farmers and the future of Australian agriculture is exceptional and we’re delighted to play a part in that.”

“Many of us are from farms, it’s what we know and love.”

IPF brand & comms manager Carlos Fernandez, who’s based in Melbourne, said: “We are pleased to be working with the Tracta team.

“The high quality work they’ve produced so far, paired with their insightful strategic input into our discussions, have both been outstanding.

“We look forward to a long and prosperous relationship supporting the growth of our business and Australian agriculture as a whole.”

This latest appointment grows Tracta’s footprint throughout Australasia and is a welcome addition to the Hawke’s Bay agency’s client portfolio, that includes John Deere, Vodafone, Farmside, BASF, Datamars and Suzuki.

“Agribusiness is where we belong,” said Walker. “Many of us are from farms, it’s what we know and love. Tracta’s entire focus is agribusiness marketing.”

“This is what we do.”

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