AUCKLAND, Tuesday: Clemenger BBDO Wellington and Colenso BBDO Auckland have combined for a new Trade Me campaign focusing on its vehicle and property sectors.
The first work released by the partnership focuses on the Trade Me belief that there is someone for everything, no matter what it is.
Trade Me acting chief customer officer Regan Savage (a former CCO at Ogilvy NZ) said: “Although Trade Me is known nationwide for its motor and property offerings, this is about adding emotion to it.
“The spot is two videos in the same style, with a humorous back and forth between the seller and the potential purchaser.
“This marks the first work released by Clemenger and Colenso since they won the business in July.”
“Humour is always consistent for the tone of Trade Me, it has been from day one, it’s always been a strong New Zealand identity brand,” Savage says. “Having some fun with it, and finding the comedic streak is very important.
“Communicating Trade Me’s values was an important step for these campaigns, which reflect the laidback style of the brand.”
This marks the first work released by Clemenger and Colenso since they won the business in July.
Savage said: “We had a really tight time frame, so we had to get to know the entirety of Clemenger.
“I had never worked with them before, and they had never worked on Trade Me before either, so there were lots to get to grips with. Yet they had a really good vision for the Trade Me brand from day one.
CREDITS
Client: Trade Me
Brand marketing manager: Sarah O’Leary
Brand campaign manager: Caroline Brown
Acting chief customer officer: Regan Savage
Agency: Clemenger BBDO
Chief creative officer: Levi Slavin
Group creative director: Beth O’brien
Group creative director: Thomas Darlow
Senior project director: Kate Smart
Producer: Phil Liefting
Strategy director: Bethany Omeri
Group business director: Rachel Turner
Managing director: Brett Hoskin
Production company: Goodoil Films
Director: Dave Wood
Producer: Lee Thompson
Media Agency: MBM
General manager: Annabelle Wilkinson
Business director: Charlotte Freeman
Business manager: Mikayla Shaw
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