Transtasman PR shops tie the knot

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Leading Australian consumer lifestyle PR agency Forward, has appointed Wright Communications as its exclusive New Zealand affiliate, and first regional partner. 

Wright Communications was judged New Zealand PR Consultancy of the Year (Small/Medium) at the annual PRINZ awards held last month in Christchurch.

With this affiliation, Wright Communications will provide Forward with local expertise and on-the-ground implementation for Transtasman client projects.

“We are proud to be working with Forward as their New Zealand affiliate,” said Wright Communiications managing director Nikki Wright. “The relationship is based on shared values and a mutual commitment to innovation in PR.”

“This arrangement will see us maintain our corporate and sustainability focus, and strengthen our consumer lifestyle offering. The relationship with Forward will not only enable us to support their clients in New Zealand but also adds value to our existing consumer clients through access to Forward’s proprietary technology, intellectual property and Transtasman networks.

Forward founder/MD Fergus Kibble said: “We have great passion for New Zealand and are thrilled to be expanding our offer across the ditch. The relationship with Wright Communications will help us to deliver programmes for our Australian clients with a presence in New Zealand, as well as attract new Kiwi clients.”

About Forward Agency
Forward Agency is one of Australia’s leading independent consumer lifestyle PR consultancies. Founded by Fergus Kibble in 2012, it provides services including brand and communication planning, media and influencer relations, social media consultancy, and experiential/event management. The agency works across consumer lifestyle, food, nutrition, beauty, travel, and consumer services categories. Forward has been Australian PR Agency of the Year finalist (CommsCon) for four years in a row, from 2014 to 2017, winning Australian Boutique PR Agency of the Year in 2015. Forward’s current clients include: Alpha Keri, Deep Heat, Maggi, Milo, Natural Instinct, Nescafé, KitKat, Purina, Rentokil Initial, SunRice, Uncle Toby’s, Thermos and TrueLocal.

About Wright Communications
Founded by award winning communicator Nikki Wright in 2006, Wright Communications is an Auckland-based public relations and strategic communications agency, known for its expert advice in the increasingly important field of best-practice corporate responsibility, and communicating sustainability credentials, while offering clients full service public relations advice and implementation. Wright Communications is a trusted adviser to a wide range of organisations – including some of the country’s largest corporates, successful not-for-profits, and small businesses.

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