TBWA\Auckland today announced its appointment as strategic brand partner for industry-leading travel technology business Serko, to launch the new Zeno product globally.
Serko employs a number of smaller agencies in the market, but chose TBWA – without a pitch – for the global market because Zeno is a new product.
Zeno is an integrated all-in-one travel and expense platform for businesses to manage all elements of a journey from pre-trip to reconciliation. Intelligent journey planning and best fare access to airlines, hotels, transfers and car rental in a single interface provides the most cost-effective travel experience.
TBWA\Auckland will market-ready the Zeno brand for launch globally throughout the year.
TBWA\Group managing director Catherine Harris said the agency is proud to be working with a Kiwi company making waves around the world.
“TBWA share our belief in disruption, innovation and consumer-driven insight. They have a flexible strategy model that works for our scalable launch.”
“We’re very passionate about New Zealand brands taking on the world and it’s a privilege to be working with Serko as they gear up for the Zeno launch,” she said. “It’s a game-changing product so to be able to collaborate on such an innovative launch is the kind of work we love doing.
“Our D.Labs workshop product has also allowed us to work efficiently with companies in growth and scale our partnership with them.”
Nick Whitehead, head of marketing at Serko, said that TBWA\Auckland was a natural choice as strategic partner.
“It’s an exciting launch for us and we have big ambitions globally,” he said. We have looked to partner with a team that embraces our ambitions and offers us a depth of exertise.
“TBWA share our belief in disruption, innovation and consumer-driven insight. They have a flexible and efficient strategy model that works for our scalable launch.”
The product will be rolling out globally from mid year.
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