Tribal NZ announces first major hire

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AUCKLAND, Monday: Tribal Worldwide NZ – launched earlier this month as a dedicated digital agency within the DDB Group – has appointed Danica Paki as business lead. Most recently she held the position of head of client services at Isobar NZ, following roles at Young&Shand and Satellite Media.

Tribal managing partner James Blair says Paki brings with her a demonstrated history of exceptional client service and the ability to lead complex digital projects driving significant business results for clients. Her experience covers a wide range of categories from tech to fmcg and property, and scales from SMEs to multinationals.

“We’re very excited to have Danica on board,” said Blair. “Already she’s brought valuable strategic perspective to what we are trying to achieve and I know our clients will appreciate her clear thinking and ambitious commitment to driving growth for their businesses through innovative digital solutions.

“She is a consummate leader, with strategic firepower and strong technical understanding. That’s a rare combination.”

“When thinking about who would be right for this role, we really wanted someone who is not only a consummate client service professional and leader but also brings strategic firepower and strong technical understanding.

“That’s a rare combination.”

Paki said: “I’m thrilled to be part of the Tribal team. Working alongside Haydn Kerr, Liz Knox and James Blair was a hugely appealing opportunity.”

About Tribal Worldwide NZ
A digital experience agency for the connected age. We drive growth for our clients businesses by connecting traditional brand storytelling with the power of modern technology. We do this by creating digital experiences that drive an action or emotional response through content, platforms and products. Tribal Worldwide is part of the DDB Group, comprising DDB (creative), Track (customer, data, CRM), Mango (PR, experiential, social influencer) and Interbrand (strategy, design).

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