AUCKLAND, Today: MediaWorks is making a bigger play for Kiwi sports fans, announcing an exclusive commercial partnership with Tribe, New Zealand’s leading sports aggregation platform.
The partnership adds a fresh layer to MediaWorks’ sports strategy, combining Tribe’s highly engaged user base with MediaWorks’ growing stable of sports audio brands.
That includes the runaway success of Martin Devlin’s DSPN podcast via rova, which recently passed 12 million views on YouTube.
It also brings together popular sporting moments across The Rock and George FM, giving advertisers what MediaWorks describes as a total game day solution.
From grassroots regional rugby to the English Premier League, Tribe tracks a seriously wide range of sport, and yes, probably the scores people sneak a look at during dinner.
“We are relentlessly focused on innovating our digital offering. Our partnership with Tribe is a clear signal to the market: we are investing in premium, brand-safe environments that deliver real results for Kiwi businesses.” – Wendy Palmer, MediaWorks CEO
Through the partnership, MediaWorks customers can reach dedicated fans through targeted, data-led segments right when the action is unfolding.
“This isn’t just about adding an app to our toolkit. It’s about owning the sporting conversation from start to fi nish. Whether a fan is following live commentary on the way to work or checking live scores under the table at dinner, our advertisers are right there with them.” Mark Smith, MediaWorks Head of Sport
The move also supports MediaWorks’ wider digital growth, with rova continuing to sit at the centre of its online audio experience.
The platform gives audiences access to MediaWorks’ radio brands, podcasts and digital-first content in one place.
“We are relentlessly focused on innovating our digital offering. Our partnership with Tribe is a clear signal to the market: we are investing in premium, brand-safe environments that deliver real results for Kiwi businesses.” Wendy Palmer, MediaWorks CEO
As MediaWorks continues building its sports vertical, Tribe adds another way for brands to reach fans across the country.
Backed by DSPN’s growth and rova’s wider reach, the partnership gives MediaWorks more room to connect sports audiences with advertisers in real time.
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