D&AD has released a teaser of the new brand identity for the D&AD Festival. “This,” says D&AD President (and Havas London ECD) “gives a glimpse of the fantastic work that is to come.
“This social campaign is the first of the eye-catching creative to be released ahead of the April extravaganza. Putting the Pencil at the centre of all the designs, it reflects the fact that the Pencil is at the heart of everything D&AD does.
“The teaser was designed by The Beautiful Meme, a UK agency that believes in the marriage of subversive design and poetic copy; they were our first choice.
“I admire The Beautiful Meme’s work for the way they use both striking visual and striking words to great effect. Their work also shows a lot of heart and a lot of punk, that’s the spirit I wanted for the festival.
“The brief I gave them for the festival is to carry the conversation beyond the jury rooms and into the main public areas. To capture and share the human energy and passion that is inspired by a building full of the greatest design and advertising work in the world. Open up what we mean when we say Nothing Matters More.”
The Beautiful Meme creative director Tom Sharp said: “We’ve been thinking about all the different voices that will be at the festival – The judges, the visitors, the brands, the speakers and the people showing work.
“Everyone has a different opinion on why nothing matters more than creativity. We think the debates, as much as the agreements are what makes D&AD such a powerful organisation. Our work throughout the festival mirrors the maelstrom of opinions that D&AD instigates.”
The Beautiful Meme has designed the entire identity for the festival, from a fully fledged digital campaign to the on-site environmental, all to be revealed in the coming weeks. “Expect surrealist imagery,” says Sharp. “Gnomic statements. Thoughts about the nature of chasing perfection. Jokes about monkeys. Poetry. General tricksterism really. All exploring why creativity matters.”
The D&AD Festival
This is the first time that D&AD have held an event of this kind, comprising a three-day festival with headline talks from Sir Paul Smith and Sir Martin Sorrell as well as talks and panels hosted by over 150 of the top global names in design and advertising. Especially curated for creative professionals, the festival will take place at the Old Truman Brewery in London from the 20-22 April 2016. A three-day pass will cost £185 (£92.50 Members/ £55 Students) and will enable an all-access pass to all main and fringe events.
Buy tickets here: www.dandad.org/en/professional-awards-judging-week
About D&AD
Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. A D&AD Award is recognised globally as the ultimate creative accolade, entered and attended by the best creative decision makers from around the world. Set to reward, promote and enable creative brilliance in all areas of creative communication, a D&AD Pencil remains the pinnacle in many careers.
But it’s much more than just the Awards. Members join a vibrant global community, whilst Creatives and clients are inspired by a world-class training and development programme. Students are supported with projects, awards and exhibitions, which give them a vital leg-up as they enter the industry.
As a non-profit, all of D&AD’s surpluses go straight into programmes that develop the next generation of creative talent while campaigning for the creative industries to help solve the world’s toughest social and environmental issues.
About The Beautiful Meme
The Beautiful Meme believe in Tricksterism. If you’d like a copy of their manifesto posting to you then email your address to manifesto@thebeautifulmeme.com.
The Beautiful Meme has been shortlisted for Campaign Big Awards, won Design Week Awards and were judged the Best Small Agency Brand in the 2015 UK Agency Awards.
They’ve worked with the V&A, Google, Innovate UK, Design Museum, English National Ballet, Southbank Centre, AXA PPP and other people who are less famous but really very nice.
- www.thebeautifulmeme.com
- @beautifulmemes
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