True & Kevin Denholm stay cool

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Grey Lynn-based creative agency True and Freemans Bay-based production company Exposure have helped Air New Zealand shine a global spotlight on Antarctica with a new safety video, The World’s Coolest Safety Video, showcasing the frozen continent and the important climate and environmental science under way there.

Blockhead, Carat and Liquid also played key roles in producing the video, which is currently screening on live TV, featuring Hollywood actor/environmentalist Adrian Grenier, who takes viewers on a breath-taking journey to Antarctica, where Kiwi scientists are tackling pressing questions on global climate change.

Building on Air New Zealand’s long-standing partnership with Antarctica New Zealand and the New Zealand Antarctic Research Institute, the video sees Adrian Grenier team up with Scott Base scientists to track penguin populations, study ice core samples and visit early explorer Ernest Shackleton’s hut and the vast Dry Valleys.

UN Environment Goodwill Ambassador Grenier, whose environmental work also includes co-founding ocean conservation non-profit Lonely Whale, says it was a privilege to partner with Air New Zealand and Antarctica New Zealand on the video project.

“One of Antarctica New Zealand’s key mandates is to raise awareness of the research taking place there.”

“This safety video highlights Air New Zealand’s support of the scientists striving to make discoveries that are going to help humanity – a cause which aligns with my own commitment to the environment,” he said.

“To know the airline is doing its job to help us understand how climate change is going to affect us is something that is very important to me.”

To minimise the environmental impact of filming, a total crew of just six travelled to Antarctica, with Scott Base scientists and staff doubling as supporting talent in the safety video. The airline has also released television and online content, providing a more in-depth look at Antarctica and the work being done there.

One of Antarctica New Zealand’s key mandates is to raise awareness of Antarctica and the research taking place there.

CEO Peter Beggs says the safety video project is an incredible opportunity to profile Kiwi Antarctic science around the world.

Beggs said: “Air New Zealand’s safety videos have collectively attracted more than 130 million online views. Our teams are thrilled to have such a significant global platform to amplify their work and we’re confident it will take our outreach efforts to the next level.”


Agency: True Auckland
Chief Executive Officer: Matt Dickinson
Executive Creative Director: Craig Pethybridge
Creative Director: Dom Antelme
Creative Director: Ian Sweeney
Planning Director: Janisa Parag
GAD: Helen Prangley
Account Director: Jess Standidge
Agency Producer: Casey King
Production Company: Exposure Auckland
Director: Kevin Denholm
Executive Producer: Jess Milne
DoP: Jacob Bryant
DoP: Tim Parsons
DoP: Renaud Maire
Sound Studio: Liquid Studios
Post production: Blockhead
Editor: Sam Brunette
Production Manager: Sally Moodabe
Media: Carat
Client: Air New Zealand
General Manager Global Brand & Content Marketing: Jodi Williams
Brand Marketing Manager: Grace Leggett
Senior Manager Content Strategy: Maria Ryan-Young
Content Delivery Manager: Danelle Mouat
Cabin Operations Specialist: Faatepa Misiluki

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