AUCKLAND, Today: Grey Lynn creative indie True has developed a new campaign for Yoobee Colleges (campuses in Auckland, Wellington, Rotorua and Christchurch).
Yoobee is NZ’s largest specialist creative industries education provider. Their new creative, focuses on connecting students with their desired career outcomes.
Yoobee ceo Ana Maria Rivera said: “You Make, You Learn – the core creative strapline of the campaign – was born from the insight that people in the creative industries are doers and makers, and this starts from the point study.”
Four career ambitions feature in the campaign: Animator, Filmmaker, Developer, Designer.
“Tertiary education providers will play a big role in determining the future of our creative and IT sectors.”
“Education is the starting point of this journey and we are passionate about not only educating but also guiding the next generation into careers in the creative industries,” Rivera said.
“Whether that’s making films, animations, apps, websites, video games or documentaries. It’s important the learning experience clearly connects students to real careers outcomes. Students studying at Yoobee Colleges won’t be sitting in stuffy classrooms listening to theory, they’ll be making and doing from the very get-go.
“New Zealand is a creative hub that continues to see growth, particularly with game development which is now the fastest growing tech sector and creative industry in New Zealand. At Yoobee Colleges, we’re continually evolving the learning experience for our students to match industry trends and requirements.
“Creativity doesn’t sleep!”
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