Turning organic waste into coffee beans

EditorNews Make a Comment

DDB, Auckland Council, and organic waste collection business We Compost have devised stunt to promote ‘mindful composting’.

This weekend (Saturday 6th-Sunday 7th) Aucklanders are being invited to exchange a bag of food scraps for goods such as coffee beans, muffins and t-shirts.

Around 40 local businesses have come onboard in support of the event, including Kokako café, fashion label Sitka, Little Bird Organics café and Ponsonby Central. This week, official We Compost Weekend bags can be collected from these outlets to be taken away, filled with food waste, and exchanged for the rewards over the weekend.

Steve Rickerby, Managing Director of We Compost, says Aucklanders need to think before they bin organic scraps. The equivalent of 1,866,664 trailer loads full of organic waste being sent unnecessarily to landfill each year, he says. And to dispose of this waste at an average cost of $165 per tonne, is a total cost of approximately $77 million each year.

“Organic waste is not waste at all, in fact it can be turned into a useful resource by composting,” Rickerby says. “Our business provides a collection service for businesses that are unable to compost on-site so it can be recovered for beneficial reuse as a high quality, natural soil amendment.

“The We Compost Weekend is a small step to help save the planet – one banana peel, apple core and coffee grind at a time.”

With 1.4 million tonnes of waste sent to landfill every year, Auckland Council is also focused on getting this region’s rubbish sorted. The council’s Waste Minimisation & Innovation Fund helps to seed new ideas and support projects that reduce waste to landfill, and has provided a grant to the We Compost Weekend.

“This project is a great example of the kind of innovation we want to support, to ensure people are being educated about reducing their waste, and even rewarded for doing the right thing,” says Solid Waste manager Ian Stupple.

DDB partnered with We Compost from the start to conceive the idea of We Compost Weekend and bring it to life. Business toolkits for the participating businesses were developed.

The campaign includes six unique illustrations – three commissioned by DDB artists and another three by Auckland-based illustrators – which have been used for promotional posters for the compostable We Compost Weekend bags – making them as collectable as they are practical.

“We heard about Steve, his truck and big vision to reduce Auckland’s waste problem about a year ago and wanted to help,” said DDB ECD Shane Bradnick, Executive Creative Director.

“We got  together to see how we could spread compost love for him and  the We Compost Weekend was born, with a mission to help Steve share his message in a unique way that would get people talking.”

See all the retailers, and their exchange offers, here.



We Compost

Managing Director: Steve Rickerby



Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creatives: Liz Richards, Nicholas Dellabarca, Jake Barnes, Sasha Arendelovic, Kevin Bachtiar
Digital designer: Jim Pachal
Senior Account Director: Rachel Turner
Senior Account Managers: Maria Bjorkman, Melanie Cutfield
Account Executive: Genevieve Rogers
Planner: Craig McLeod
Digital Planner: Michiel Cox
Print Producer: Andy Robilliard
TV Producer: Kate Moses
Editor: Mark Tretheway


Mango PR

Group Account Director: Sean Brown
Senior Account Manager: Eleisha Balmer


Other credits

Illustration: Hugo Smith, Chris Hutchinson, Supercrafti, Toby Morris, Jim Pachal
Typography: Ashleigh Yates

Share this Post