New campaign aims to inspire teachers with real-life stories

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AUCKLAND, Today: FCB has launched two feelgood tvcs for the Ministry of Education, forming part of the Become a Teacher campaign which focuses on what really motivates teachers.

Using two real-life stories, the ads showcase the important life skills, such as kindness, self-confidence and resillience, that teachers impart to their students – alongside academic learning.

The stories, one in English and one in te reo Māori, show the small but profound moments that give teachers real meaning to their work. It’s these moments that are often unseen by the public.


“The stories, one in English and one in te reo, show the small but profound moments that are often unseen by the public.”


MOE spokesperson Pauline Cleaver said: “We know good teachers make a huge difference to a child’s life and learning, and that the work they do has profound importance for current and future generations.

“We’ve been updating earlier evidence on what motivates people to teach as we work to lift teacher supply,” she said. “The teachers involved in that work all recounted stories of daily instances where their teaching had a profound impact on a student’s life and learning, and that these are the experiences that motivate them to teach.

“We’re highlighting the impact of these elements of teaching – after all, most people can recall a teacher who was a positive influence on their life.”



CREDITS

Client: Ministry of Education
Agency: FCB New Zealand
Production House: Thick As Thieves
Director: Tearepa Kahi

About FCB
With more than 140 years of communications expertise, FCB’s worldwide network spans 150 offices in 90 countries, with over 8000 people, and is part of the Interpublic Group of Companies (NYSE:IPG).


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