Ogilvy & Mather and Cirkus shot Tin Can and Plastic, launching two characters who aim to convince Aucklanders that mixing rubbish and recycling is a no-no. The Auckland Council initiative is a very good idea – and long overdue.
Genesis & .99’s online game puts heat on MKR viewers
Creative retail agency .99 and My Kitchen Rules NZ sponsor Genesis Energy have devised a fast-paced online quiz to coincide with the show’s move to Kitchen HQ. The game, called Guess the Ingredients, launched earlier this week, mimics the pressure tests featured on the show, and gives viewers the chance to see how well they perform in a race against the clock.
DDB & Sky launch new Starship campaign
For the third year, Sky TV and its customers, with help from DDB, will play a leading role in raising funds for the Starship Foundation. This year the funds raised will help Kiwi babies avoid Sudden Unexplained Death in Infancy (SUDI) with the Pepi-Pod programme.
18-camera social rig ‘an interesting proposition’ for experiential agencies
Parnell-based digital content creation company The Digital Arm has launched the 180° Colour Cam – a rig of 18 DSLR cameras all taking a photo in the same split second to render a seven-second video showing a moment in time, captured in 180°.
Swear words + kids connects for Contact
JWT Auckland’s new campaign for power company Contact Energy brings to the screen the complexities of home life, with doses of humour, and illustrates the brand’s vision to help New Zealanders live more comfortably with energy.
Facebook launches new-look Atlas
Facebook has relaunched Atlas, the ad platform it bought off Microsoft, and now picked up globally by Omnicom. Atlas gives advertisers one place to create, buy, measure and optimise digital campaigns. It enables real-world, people-based impact across multiple devices (not just desktop) and the entire internet, on a massive scale.
ecostore’s sweet solution to plastic bottles
Despite having access to two of the most creative agencies in town – Special and Open – ecostore (no creative slouch itself, obviously) has gone in-house to market its new plastic bottles, made from sugarcane.
Shred letter day
The Bank of New Zealand and Colenso BBDO have installed a glass-walled house filled with $6 million of shredded bank notes in Aotea Square to highlight the amount of home loan interest being wasted by New Zealand homeowners.
Aisles of smiles – Colenso and New World do something for netball
New World is a huge supporter of New Zealand netball and main sponsor of the Silver Ferns. They’d do anything for netball – or perhaps more accurately, almost anything, as demonstrated in this charming new TVC out of Colenso BBDO.
Ford salutes our NZ Black fans
JWT has produced a new spot to leverage Ford New Zealand’s sponsorships of the All Blacks, BlackCaps and BlackSticks by celebrating the people who make our sporting success possible – the supporters.
