AUCKLAND, Today: VMLY&R’s new integrated campaign for Colgate promotes their latest move to a more sustainable toothbrush range; unveiling toothbrushes made from recycled plastic and compostable bamboo handles.
Time Machine
CHRISTCHURCH, Today: Strategy has created Te Anau Time to inspire travellers there has never been a better time than now to experience and explore one of New Zealand’s most diverse regions.
Home on the Range
AUCKLAND, Today: Anchor has launched its new brand platform, Taste of Home, with a fully integrated brand campaign (from TBWA, Sweet Shop, Mediacom, Pead, and Raydar) to give Kiwis the ‘feeling of home’ no matter where they are.
Sweet lockdown relief (Updated with full credits list)
AUCKLAND, Today: Ogilvy NZ has released two digital games for Mondelēz New Zealand brands, Cadbury and Oreo. The games are part of wider promotional campaigns designed to drive engagement and purchase intent for the respective brands.
DDB launches Lotto interactive website as part of latest ad campaign
AUCKLAND, Monday: Last month, Lotto NZ left Kiwis in suspense, following a cliffhanger ending to the latest iteration of its Imagine series, On Ice. “Now,” says DDB Aotearoa ECD Gary Steele, “Lotto has revealed there is in fact an ending, but they won’t be giving it away easily – instead, it’s up to us to unlock it.”
Hint of Winston Peters
AUCKLAND, Wednesday: Drum PR has devised a campaign build around Kiwi comedian Melanie Bracewell’s new role as a wine connoisseur for New Zealand’s Brancott Estate.
Host Havas AU drives new Avis AUNZ platform
SYDNEY, Today: Avis Budget Group AUNZ has unveiled Driven by Better, a long-term brand platform for the Avis brand. The launch campaign was created by Sydney-based agency partner Host/Havas, with media by Havas NZ.
dentsu & Fish cooked up a storm
AUCKLAND, Today: dentsu and Flying Fish’s Pizza Hut The Yumpire tvc has led to impressive numbers, the agency reports. Launched in mid-April, The Yumpire has smashed single day and weekly sales records.
Blutui takes on the world
HAMILTON, Today: Waikato-based website developer Blutui has partnered with global martech consultancy Tangram in a drive to improve worldwide sales of their development platform.
Home on the Range
AUCKLAND, Today: dentsu has created a new campaign for Rangitikei Free Range Chicken, aimed at influencing the brand selection of those who now prefer natural chicken.
