AUCKLAND, Today: Anchor is bringing milk back to Kiwi fridges with a bold new campaign by TBWA\New Zealand, reminding people of dairy’s value amidst the rise of plant-based alternatives.
Auto Trader shifts gears with bold new rebrand
AUCKLAND, Today: Forty years after launching, Auto Trader has rebranded and relaunched online with a fresh campaign, its first of this kind. Telling New Zealand about your car taps into the idea that private sellers want maximum visibility for their listings.
New push for SMEs to Make People their Superpower
AUCKLAND, Friday: Smartly, the Kiwi-owned payroll platform trusted by 22,000 businesses, recently expanded into HR with a new People Management add-on. Now, small and medium businesses can manage payroll and people administration seamlessly.
The Power of KFC campaign hits New Zealand
AUCKLAND, Today: KFC New Zealand has launched a new campaign, The Power of KFC, with Stanley St and FilmThreeSixty. The campaign celebrates Kiwis’ love for adventure and the irresistible appeal of KFC’s iconic menu.
Uni campaign tackles awkward conversations with a cricket twist
AUCKLAND, Today: University students often find themselves in awkward conversations—those uncomfortable moments where the room goes silent. These are exactly the ‘grey area’ discussions that a new animated campaign is targeting.
Vogel’s makes perfect toast easy with their new Vogel’s Certified Toaster
AUCKLAND, Today: Vogel’s, New Zealand’s iconic bread brand, has teamed up with DDB Group Aotearoa to solve the challenge of making perfect Vogel’s toast with their new Vogel’s Certified Toaster, available exclusively at The Warehouse.
KidsCan’s winter appeal shines a light on urgent need for Kiwi kids
AUCKLAND, Today: KidsCan is feeling the pinch as the cost-of-living crisis in New Zealand affects regular donors. To address the growing need, they’ve launched a new Winter Appeal campaign highlighting the increasing number of children needing their help.
Turning over a new leaf: Daffodil Day 2024 tackles cancer’s impact
AUCKLAND, Today: New Zealand’s Cancer Society is shining a spotlight on a startling truth with its Daffodil Day 2024 campaign, One in three Kiwis will get cancer in their lifetime.
ASB spotlights Home Ownership Managers with The Monkeys Aotearoa (updated)
AUCKLAND, Today: New Zealand’s beloved ad couple, Ben and Amy, introduce a new furry friend in ASB’s latest campaign. The campaign, created by The Monkeys Aotearoa, part of Accenture Song, highlights the role of ASB’s Home Ownership Managers.
DoorDash’s exciting new campaign supporting Kiwis
AUCKLAND, Today: DoorDash, an on-demand delivery platform, has launched The Unofficial Deal of the Games We Can’t Name campaign with creative agency FEDERATION.
