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Category Archive

REACH’s new playful campaign puts print back in play

Editor October 2, 2024TVCs, News Make a Comment

AUCKLAND, Today: Say goodbye to endless scrolling and standard click-through rates – there’s a new campaign changing how we think about marketing. REACH, a multi-channel marketing agency, is shaking things up with their bold approach to letterbox marketing.

READ MORE

BNZ backs basketball with a slam dunk campaign

Editor October 2, 2024TVCs, News Make a Comment

AUCKLAND, Today: BNZ is celebrating their investment in New Zealand basketball with a new campaign showcasing the impact of their support.

READ MORE

Jason Alexander brings laughs to Uber Eats’ latest campaign

Editor October 1, 2024TVCs, News Make a Comment

AUCKLAND, Today: Uber Eats has launched the latest instalment of the Get almost, almost anything campaign, featuring actor and comedian Jason Alexander. Titled Canned Laughter, the ad humorously highlights the chaos that comes from having everything at our fingertips.

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Anchor brings the cream of the crop to Kiwi fridges

Editor September 24, 2024TVCs, News Make a Comment

AUCKLAND, Today: Anchor is bringing milk back to Kiwi fridges with a bold new campaign by TBWA\New Zealand, reminding people of dairy’s value amidst the rise of plant-based alternatives.
READ MORE

Auto Trader shifts gears with bold new rebrand

Editor September 9, 2024TVCs, News Make a Comment

AUCKLAND, Today: Forty years after launching, Auto Trader has rebranded and relaunched online with a fresh campaign, its first of this kind. Telling New Zealand about your car taps into the idea that private sellers want maximum visibility for their listings.

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New push for SMEs to Make People their Superpower

Editor September 2, 2024TVCs, News Make a Comment

AUCKLAND, Friday: Smartly, the Kiwi-owned payroll platform trusted by 22,000 businesses, recently expanded into HR with a new People Management add-on. Now, small and medium businesses can manage payroll and people administration seamlessly.
READ MORE

The Power of KFC campaign hits New Zealand

Editor August 20, 2024TVCs, News Make a Comment

AUCKLAND, Today: KFC New Zealand has launched a new campaign, The Power of KFC, with Stanley St and FilmThreeSixty. The campaign celebrates Kiwis’ love for adventure and the irresistible appeal of KFC’s iconic menu.
READ MORE

Uni campaign tackles awkward conversations with a cricket twist

Editor August 20, 2024TVCs, News Make a Comment

AUCKLAND, Today: University students often find themselves in awkward conversations—those uncomfortable moments where the room goes silent. These are exactly the ‘grey area’ discussions that a new animated campaign is targeting.

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Vogel’s makes perfect toast easy with their new Vogel’s Certified Toaster

Editor August 15, 2024TVCs, News Make a Comment

AUCKLAND, Today: Vogel’s, New Zealand’s iconic bread brand, has teamed up with DDB Group Aotearoa to solve the challenge of making perfect Vogel’s toast with their new Vogel’s Certified Toaster, available exclusively at The Warehouse.

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KidsCan’s winter appeal shines a light on urgent need for Kiwi kids

Editor August 15, 2024TVCs, News Make a Comment

AUCKLAND, Today: KidsCan is feeling the pinch as the cost-of-living crisis in New Zealand affects regular donors. To address the growing need, they’ve launched a new Winter Appeal campaign highlighting the increasing number of children needing their help.
READ MORE
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TVCs of the week

 

 

Arrivals & Departures

Arrivals & Departures: Radio Hauraki welcomes Bec Sandys to the whānau

September 9, 2025 | By Editor

AUCKLAND, Today: Bec Sandys has been named the new daytime host for Radio Hauraki, bringing her trademark humour and energy to the airwaves. The comedian and media producer is no stranger to the station’s loyal listeners. Read more

Arrivals & Departures: oOh!media appoints Kelly Harvey as Nick Vile prepares to exit

September 8, 2025 | By Editor

AUCKLAND, Today: oOh!media is shaking up its New Zealand leadership, with current Head of Marketing Kelly Harvey stepping into the newly created role of Head of NZ, while long-time GM Nick Vile prepares to depart in 2026. Read more

Arrivals & Departures: Veronica Schmidt appointed new Editor of The Spinoff

September 5, 2025 | By Editor

AUCKLAND, Today: The Spinoff has named journalist and newsroom leader Veronica Schmidt as its new Editor, taking over in November from Madeleine Chapman. Schmidt will be the fourth editor in the outlet’s 11-year history. Read more

Arrivals & Departures: Kimberley Crossman steps up as Whau Foundation ambassador

August 27, 2025 | By Editor

AUCKLAND, TODAY: Actress and TV star Kimberley Crossman has become an ambassador for the Whau Mental Health Research Foundation, using her own struggles to highlight the need for more research into mental health in New Zealand. Read more

Arrivals & Departures: Thompson Spencer names Megan Clark Cook Managing Partner

August 26, 2025 | By Editor

AUCKLAND, Today: Thompson Spencer has welcomed Megan Clark Cook as Managing Partner. Known for integration and opportunity, she’ll help steer growth, shaping new and existing client partnerships while amplifying the power of the agency’s expanded offering. Read more

Arrivals & Departures: Veteran media boss Simon Teagle to lead IMANZ

August 19, 2025 | By Editor

AUCKLAND, Today: Simon Teagle has stepped into the role of Chief Executive Officer at Independent Media Agencies New Zealand (IMANZ). His three decades of experience span senior leadership at DDB, Saatchi & Saatchi, ZenithOptimedia, FCB Media and most recently, Go Media. Read more

Arrivals & Departures: VAST Billboards builds momentum with appointment of Lohnêt Waugh

August 18, 2025 | By Editor

AUCKLAND, Today: VAST Billboards has named Lohnêt Waugh as its new Group Sales Director, adding her to the leadership team as the company expands its nationwide digital out-of-home network. Read more

Arrivals & Departures: Momentum relocates HQ and expands leadership with Oscar Catoto

August 15, 2025 | By Editor

AUCKLAND, Today; Momentum, one of New Zealand’s top independent media and communications agencies, has moved its Auckland HQ to a New York loft-inspired space in Ponsonby, complete with sweeping views of the Waitematā Harbour and Waitākere Ranges. Read more

Arrivals & Departures: Merkle Aotearoa appoints Stéphan Willemse as Head of Digital Experience

August 14, 2025 | By Editor

AUCKLAND, Today: Merkle Aotearoa, part of the dentsu network, has named Stéphan Willemse as its new Head of Digital Experience, leading work to help clients create cohesive, valuable, and genuinely useful customer experiences. Read more

Arrivals & Departures: Advertising is a team sport – Toby Talbot wraps up Ogilvy role

August 13, 2025 | By Editor

AUCKLAND/SYDNEY, Today: Ogilvy has confirmed ANZ Chief Creative Officer Toby Talbot is wrapping up his role this week, bringing to a close more than three and a half years with the agency. Read more

Arrivals & Departures: Jack Cumming named managing partner at Colenso

August 8, 2025 | By Editor

AUCKLAND, Today: Colenso has welcomed Jack Cumming to lead a portfolio of local and global clients while also helping drive the agency’s new business efforts. Read more

Arrivals & Departures: Rob Harvey appointed CEO at dentsu ANZ

August 6, 2025 | By Editor

AUCKLAND, Today: Dentsu today announces the appointment of Rob Harvey as Chief Executive Officer, dentsu ANZ. Rob joined dentsu Aotearoa in 2011 as Managing Director, Media and has been CEO of the New Zealand market since 2013.  Read more

Arrivals & Departures: Uber Advertising appoints Michael Levine to head APAC growth

July 30, 2025 | By Editor

AUCKLAND, Today: Uber’s just named Michael Levine as Head of APAC Sales for Uber Advertising, as the company ramps up regional growth and local innovation. He’ll oversee sales and ops across ANZ, Hong Kong, Taiwan, Japan and India. Read more

Arrivals & Departures: Eight new talents join MintHC’s expanding crew

July 28, 2025 | By Editor

AUCKLAND, Today: MintHC is growing fast, bringing in fresh talent across digital, strategy, content, web development, and client services. These new hires highlight the agency’s strong momentum and ongoing focus on delivering smart, digital-led marketing solutions for its expanding client base. Read more

Arrivals & Departures: Stuff Digital names new investment lead

July 16, 2025 | By Editor

AUCKLAND, Today: Stuff Digital has brought in a new Head of Investment and Digital Initiatives, with Saj Patel stepping into the role as the commercial team gears up post-Trade Me announcement. Read more

Arrivals & Departures: Leadership shift at Havas ANZ as Hyland exits, Wright steps up

July 16, 2025 | By Editor

AUCKLAND, Today: Virginia Hyland has officially wrapped up her time as CEO of Havas Media Network ANZ, following the completion of her agency’s buy-out after joining Havas through the 2020 acquisition of Hyland Media. Read more

Arrivals & Departures: WPP taps tech leader Cindy Rose as CEO

July 11, 2025 | By Editor

AUCKLAND, Today: WPP has named Cindy Rose as its new CEO, effective 1 September 2025. She’ll take over from Mark Read, who’s stepping down and will support the transition through to the end of the year. Read more

Arrivals & Departures: Kelly Rosnell-Shand ready to push boundaries at Spark NZ

July 11, 2025 | By Editor

AUCKLAND, Today: Spark Foundry NZ has promoted Kelly Rosnell-Shand to General Manager Client Service, backing her to help steer the agency’s continued growth and dial up its client experience game. Read more

Fresh talent uploaded at Samsung Ads

July 8, 2025 | By Editor

AUCKLAND, Today: Samsung Ads has brought in two new heavy-hitters — Levi Guillory and Carla Dawson — as the business continues to scale across ANZ and SEA. Read more

Arrivals & Departures: Interplay appoints Scott Hughes to grow Kiwi publisher offering

July 3, 2025 | By Editor

AUCKLAND, Today: Interplay Media has appointed Scott Hughes to lead its publisher monetisation efforts in New Zealand—establishing a local presence for the first time and signalling a major step forward in its regional growth strategy. Read more

MBM promotes Edd Lucas to Wellington GM role

July 3, 2025 | By Editor

AUCKLAND, Today: MBM has named Edd Lucas as the new General Manager of its Wellington office, stepping up after seven years with the agency. Read more

Arrivals & Departures: Bastion names Cheuk Chiang as Group CEO

July 2, 2025 | By Editor

AUCKLAND, Today: Bastion has named Cheuk Chiang as its new Group CEO, effective 1 July 2025. Co-founder Jack Watts becomes Executive Director, focusing on strategic growth opportunities. Read more

Shining brighter: Three reasons to Rise and Shine

June 27, 2025 | By Editor

AUCKLAND, Today: Rise and Shine is celebrating a trio of well-earned promotions, recognising the growth, dedication and creativity of three team members who all began their journeys as interns. Read more

Arrivals & Departures: World Out of Home Organization expands board

June 27, 2025 | By Editor

AUCKLAND, Today: The World Out of Home Organization has welcomed two fresh faces to its board — Ocean Outdoor’s Tim Bleakley and Multiply Group’s Jawad Hassan. At the same time, Clear Channel’s Martin Corke is stepping down. Read more

Arrivals & Departures: Adhese unveils RMaaS and two key appointments

June 26, 2025 | By Editor

AUCKLAND, Today: Adhese is stepping up its global retail media game with two major hires and the launch of Retail Media as a Service (RMaaS) — a fresh offer built to help retailers run serious media businesses, without doing it all alone. Read more

Arrivals & Departures: Droga5 ANZ appoints Steve Kane to lead NZ office

June 26, 2025 | By Editor

AUCKLAND, Today: Droga5 ANZ has just announced Steve Kane as Principal Director of its New Zealand office. He brings with him 30 years of creative and leadership experience across PR, advertising and award-winning campaigns. Read more

Arrivals & Departures: Droga5 promotes Christie Cooper and James Conner to ECDs

June 17, 2025 | By Editor

AUCKLAND, Today: Droga5 ANZ has levelled up its creative ranks, promoting Christie Cooper and James Conner to Executive Creative Directors. The pair will report directly to Co-Chief Creative Officers Barbara Humphries and Damon Stapleton, effective immediately Read more

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