Tiger beer’s new global brand campaign was launched with a fanfare across New Zealand last night, out of PHD Media NZ. The Uncaged campaign aims to shine a spotlight on creative young people who are making a positive impact in the world – particularly in Asia-Pacific.
Y&R refreshes GO Healthy
Y&R has given New Zealand-born natural health supplements brand, GO Healthy a new look and go-to-market strategy, launching this week with a new integrated campaign that calls for every man, woman and child, to ‘Go Be You’.
Holden closing? Tell ’em they’re dreaming
A new Holden campaign hit the airwaves at the weekend, aiming to dispel the misperception that the iconic brand is disappearing from New Zealand.
Samsung launches the Galaxy S9
Samsung has launched its latest flagship devices, the Galaxy S9 and S9+ with a demo event on Auckland’s Waterfront. The Cloud played host to Samsung’s 5 Second Launch where guests were able to witness what PR shop Acumen calls “a truly unique launch experience”. Colenso orchestrated the launch, and released its new demo film, out of Flying Fish.
DDB remakes the 2degrees brand
DDB’s new brand campaign for 2degrees – launched at the weekend with a 60” tvc out of Finch – takes the telco back to its roots of liberating communication, while celebrating how far it’s come.
NZ locations take centre stage in new Singapore Airlines’ brand campaign
Singapore Airlines has unveiled a new global brand campaign, Making Every Journey Personal, featuring two stunning New Zealand locations.
Colenso shoots International Women’s Day
Colenso BBDO has launched a new International Women’s Day campaign for Spark, aimed at encouraging encourage women into leadership.
For the first time in four years – no Sandpit!
“February demonstrates an interesting appeal in advertising for this month’s Top 10 with only one new TVC resonating among our audience,” writes Colmar Brunton client executive Andy Strain, in his latest NZ Top 10 ads report.
Auckland PR shop spreads the Cadbury word (updated)
Shortland Street-based PR firm Acumen Republic is helping spread the word on latest Cadbury Dairy Milk brand ad, which was shot in London by UK agency VCCP.
DDB spotlights those who kept it pure
Los Angeles-based Kiwi Zane Lowe and Radio Hauraki co-founder Derek Lowe are the inspiration for the latest campaign from Steinlager Pure, celebrating the success of those who Keep It Pure.
