Two fingers for the harbour masters

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Since March of this year K-Rd indie Sugar&Partners has been part of a wider group of Aucklanders successfully protesting against the 100m expansions of the Ports of Auckland into the Waitamata Harbour.

In June, the High Court ruled the Ports of Auckland’s consents invalid, halting work that had already begun. Partner groups Stop Stealing our Harbour and Urban Auckland – a society of architects and planning professionals – have led the ongoing protests.

“We’re a bunch of passionate Aucklanders at the agency and supporting this cause through its initial win and in an ongoing way is hugely rewarding,” said Sugar&Partners creative & digital director Dave Nash.

“Anyone who’s been up to Ostro or Seafarers recently can only imagine what our waterfront could be opposed to an even bigger carpark!”

Stop Stealing our Harbour’s Michael Goldwater said: “Having the support of Sugar & Partners has helped enormously, adding creative advertising flair to our campaign to preserve our beautiful harbour for future generations.”

Sugar&Partners created protest material and an activation website where Aucklanders can sign up to the cause and take part in a virtual occupation of Bledisloe Wharf. “Once you’ve signed up and taken your place on the wharf, you can see who else is with you by hovering over other people on the wharf,” says Nash.

“The website was pulled together with a bunch of ideas over a weekend before the initial protest march with Sugar and dev shop partner Boys From the Factory. Thousands of passionate Kiwis have shown their support already.”

“Adland can get in behind this ongoing cause by joining the virtual occupation at and donating to the Give A Little page ( where $31,400 has already been raised.”

The legal bill for the initial court battle is in the hundreds of thousands and all money raised will go toward this and ongoing planned activity.


Sugar&Partners / The Boys From the Factory
Creatives: Dave Nash, Damon O’Leary, Artem Verbo and Vikki Cheng
Developer: Artem Verbo
Design: Gary Butcher
Digital Account Manager: Zoe Tester
Producers:  Liz Harvey & Kati Ohens

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