Two Kiwi campaigns made Gunn’s hot list

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Two pieces of NZ work feature prominently in the latest Bullets From Gunn – a collection of 35 new mini-case histories that UK’s The Gunn Report says provide more evidence that creatively awarded work is also highly successful in the marketplace.

Clemenger BBDO’s NZTA Mistakes is at #15 on the list, while Saatchi & Saatchi’s Tui Catch A Million is #18.

Bullets From Gunn is a collection of rapid fire mini-cases highlighting the business results of the most famous campaigns of our day and age from everywhere in the world. “They provide compelling evidence that virtually all of the work our industry admires, applauds and awards the most is also highly successful in doing its job in the marketplace,” says founder Donald Gunn.

Over 200 mini-case studies from 2007 to 2015 have been showcased to date.

“Whilst our primary function in life is to identify the best new advertising in the world each year, and to identify who is doing it, and to celebrate both, we also want to be known for our championship of effectiveness,” Donald Gunn said.

“Cases in point on our website include The IPA/Gunn Study (based on combining the IPA Effectiveness databank and The Gunn Report Creative Awards databank), Cases For Creativity (authored yearly by James Hurman) and Bullets From Gunn.”

The 35 new case stories are for a diverse range of advertisers; are from a wide variety of agencies, both networked and independent; and are from a wide spectrum of countries including NZ, Australia, Brazil, Canada, China, France, Germany, India, The Netherlands, Pakistan, Serbia, South Korea, Spain, Sweden, Turkey, United Arab Emirates, United Kingdom and United States.

“We predict that nearly all of these 35 new Bullets will be winners in the regional and national Effie Shows of late 2015 and spring 2016,” Gunn said. “Indeed eight of this year’s 14 Cannes Creative Effectiveness winners were added to Bullets From Gunn this time last year.”

The Gunn Report website is a resource for people working in advertising, communications and marketing.  It combines a uniquely searchable library of the world’s best work since 1999 plus full records of the world’s best agencies and advertisers since 1999 with valuable programmes for education and training, proprietary research studies, signature features and special archives.  “All of it stuff you won’t find anywhere else,” Gunn said.

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