The Gunn Report has released Cases for Creativity 2014, a study that identifies the 12 campaigns that have won both a Cannes Gold Lion for creativity and a 2014 Gold Effie for effectiveness. Two of the top campaigns were created in NZ. Two campaigns from Australia also made the cut.
The author of the study was James Hurman, who is ex Colenso and Y&R, and now founder of Auckland-based innovation consultancy, Previously Unavailable.
Saatchi & Saatchi’s celebrated Tui Catch a Million campaign is 4th on the list, while Clemenger’s equally celebrated NZTA Mistakes came in at 7th.
Gunn says the study represents a high watermark of advertising achievement. It features traditional TVCs, PR stunts, technology experiments, and good old-fashioned consumer promotions.
The Cases for Creativity 2014 are:
- A Boy And His Atom for IBM by Ogilvy & Mather, USA
- Baby&Me for Evian by BETC Paris, France
- Bentley Burial for Brazilian Association of Organ Transplants by Leo Burnett Tailor Made, Brazil
- Catch a Million for DB Breweries by Saatchi & Saatchi, New Zealand
- Dumb Ways to Die for Metro Trains Melbourne by McCann Melbourne, Australia
- Happy ID for Coca-Cola by McCann Erickson, Peru
- Mistakes for New Zealand Transport Agency by Clemenger BBDO Wellington, New Zealand
- Potable Water Generator for Universidad de Ingeniería y Tecnología by Mayo Publicidad, Peru
- Share A Coke for Coca-Cola by Ogilvy & Mather Sydney, Australia
- The 1000 Miles of Luca for Consejo Publicitario Argentino by TBWA, Argentina
- The Autocomplete Truth for UN Women by Memac Ogilvy – DXB, United Arab Emirates
- The Unlaunch of the Volkswagen Kombi for Volkswagen by Almap BBDO, Brazil
“Effectiveness continues to defy media categorisation, but the one thing this diverse group of ideas have in common is that people saw fit to share them; and only the most engaging creative ideas executed by the most talented people will be shared,” Hurman said.
To view in full The Gunn Report’s Cases of Creativity 2014, visit www.gunnreport.com.
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