GENEVA, Thursday: In an unprecedented move, the United Nations has issued – via open source creative platform Talenthouse – a global call to creatives to help communicate essential messaging around Covid-19.
UN Secretary-General António Guterres said: “You have the power to change the world. The UN needs your help to stop the spread of Covid-19.
“We are living in unprecedented times. The World Health Organization is leading and coordinating the global health response to the virus, helping to ensure all countries are ready to prevent, detect and respond to the pandemic.
“To be effective the UN needs people everywhere to adopt public health precautions, act in solidarity, and prevent the spread of misinformation.
“The United Nations needs your help in translating critical public health messages, into work that will engage and inform people across different cultures, languages, communities and platforms. The shortlisted work will reach everyone, everywhere.
“The UN needs your submissions from day 1. The UN will continually review the submissions, and shortlist the most suitable work to become visible on a microsite, and accessible to everyone – supporting media, brands, influencers etc – around the world, who can download and use the work across their platforms in support of this cause.
“The shortlisted work will reach everyone, everywhere.”
“It is not too late. No one can do everything, but everyone can do something. Together, we can save lives, protect resources and care for each other.
“Talenthouse is working directly with the United Nations and they are seriously up against it – struggling to get content that will inspire the public to take the right steps to stop the spread of Covid-19. Right now our industry can unite and come together regardless of agenda, ownership and with no incentive – beyond saving lives.
“The United Nations has asked Talenthouse to be the official platform to host their open call to creatives and to migrate all the UN approved creative work to a hub where media owners, brands, authorities, educational establishments – in fact, anyone, can source this work to use across their channels.
“They want inspiring creative work for multiple markets and channels to get the message over loud and clear as to what we need to do to combat this invisible enemy.
“It is not too late. No one can do everything, but everyone can do something. Together, we can save lives, protect resources and care for each other.”
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