unAustralianism foe named Axis 2016 international judge

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CAANZ has announced the appointment of BMF Australia creative founder Warren Brown as its Axis Awards 2016 international judge.

Brown has worked in advertising for over 30 years, 12 of them in some great UK agencies and the rest in Australia.

In the UK with the help of Paul Hogan he got the Poms to drink Fosters, then back in Australia he managed to get women who were tired and run down to eat Lean Beef.

He put Aussie Rules football on the world stage with “I’d like to see that” which slipped into the Aussie vernacular in 24 hours and stayed there.

He created the world’s most successful anti-smoking campaign running in over 50 countries and featured human body parts, such as squeezed arteries.

Using another body part he changed beer advertising in Australia with a wandering tongue. Then with a bunch of XXXX Gold guzzling mates he turned a regional brand into the No 1 beer in the country.

He turned Australia Day into a day to put some Lamb on the barbie, celebrate our great nation with family and friends and put an end to unAustralianism.

BMF, the agency he co-founded in 1996 with no clients, was awarded Agency of the Decade in 2009 and has also won multiple Agency of the Year awards.

Brown has also represented Australia at Cannes and D&AD as Jury President and as a juror several times.

Brown also likes cars and is Executive producer of Aussie show CarTorque.

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