UNESCO & DDB declare war on crimes against journos

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PARIS, Today: UNESCO’s global creative agency DDB Paris has crafted a worldwide campaign aimed at ending impunity for crimes against journalists. “When journalists seek truth, they too often find death,” said a DDB spokesperson.

The Keep Truth Alive campaign unveiled four visuals showing us that day-to-day life can be especially menacing for a journalist.

“No journalists have ever been murdered in NZ or Australia (so even paranoid Ed feels safe!)”

And an interactive Google Maps page will reveal 1000 assassinations that have claimed journalists’ lives around the world over the last 25 years. Each website visitor will be invited to support the project and spread the word.

There have been no such violent episodes in NZ or Australia – ever (so even Ed feels quite safe!)

The campaign is running from today in the press, through displays, and on social networks. Although DDB Paris contacted M+AD directly with the release, the agency did not supply a NZ media schedule.


Agency: DDB Paris
Client: UNESCO
Executive Creative Director: Alexander Kalchev
Copywriter: Charlotte Roux
Art Director: Caroline Lorin
Art Director Social Media: Julie Bernheim
Copywriter Social Media: Jack Poingt
Planners: Sébastien Genty, Cédric Ledoux
Director of Press Relations: Anne-Marie Gibert
Print Producer: Christine Garcia Guicheteau
Art Buyer: Pia Schneider, Marine Rolland
Technical Director Of Internet: Yassine Falkani
Digital Account Director: Stéphanie Garnier
Photographer: Charles Petit
Retouching: Cleverize / Christophe Eon
Site Developer: Cher Ami

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