VCCP US acquires Sling & Stone NZ/AU/LA

Editor News Make a Comment

AUCKLAND, Thursday: VCCP Business, part of VCCP New York, a global challenger network for challenger brands, has acquired Sling & Stone PR and communications agency with offices in Sydney, Auckland, and Los Angeles.

Sling & Stone launched in Australia in 2010 with a specific focus on startups, high-growth tech and challenger brands shaping the future. The agency now 70 people in the three countries, a global client roster.

“Sling & Stone was founded by Vuki Vujasinovic in Sydney 11 years ago.

Through the acquisition, Sling & Stone will become part of VCCP Business, a family of specialist global agencies with billings of $US50 million.

Sling & Stone will work in partnership with leading technology agencies Method in North America and Harvard in the UK, as well as advocacy specialist agency inEvidence.

Sling & Stone, which was founded by ceo Vuki Vujasinovic in Sydney 11 years ago.

VCCP Business ceo Jo Parker (UK-based) said: “The company has enjoyed rapid growth partnering with some of the most exciting startups, category-defining unicorns and publicly-listed industry leaders, including current clients Twitter, Google, Stripe, Xero, and Zip.

“From the moment we met Vuki and his team, we had so much in common — a challenger mindset, a global ambition and a culture of collaboration and openness. We are really excited to work with all the Slingers and to build on our shared global vision.”


“Our New Zealand team is incredible. They punch above their weight with impactful, important work.”

Vuki Vujasinovic said: “Our New Zealand team is incredible. They’ve just won a prestigious APAC Campaign Of The Year award, and it confirmed what I already knew – they punch above their weight with impactful, important work.

“The work they’re doing helping Kiwi entrepreneurs and innovators shape how we live, work, and play, is second to none.

“Sian and the team she’s built have such an incredible culture, and the calibre of their work for local and global brands.

“We’ve been partnering with innovative and important brands for more than a decade now, playing a key role in their growth. Working with these types of clients is what we’re good at, and what we love doing.

“I’m so happy that we’ve found the perfect growth partner in VCCP Business. We have a shared vision to focus on telling these stories that are reshaping the world around us.

“Sling & Stone has always been mission-driven and ambitious, and we know our future is going to be even stronger with the smarts and the skills of the VCCP group backing us. We get to immediately plug into the global scale and skills of VCCP Business — unlocking reach and expertise for our clients, campaigns, and team.

“This is the beginning of a new and exciting chapter for Sling & Stone, and we’re just getting started.”

About VCCP Business
VCCP Business has offices in London, Madrid, New York, Prague, San Francisco, Salt Lake City, Shanghai, Singapore and Sydney, working with clients including Linkedin, Go Daddy, and Capita.

About Sling & Stone
Sling & Stone is a global PR & comms agency, founded in Sydney in 2010, the agency also has offices in Ponsonby and Los Angeles.

About Method
Method is a PR and marketing company – part of VCCP Business.

About Harvard
Harvard is a leading UK-based technology marketing and PR agency.

About inEvidence
inEvidence is a leading UK-based advocate marketing specialist.


Share this Post