Isobar taps UX wiz

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AUCKLAND, Today: Isobar New Zealand has announced the appointment of Armic Esfahani Kasparian as director of experience design. She joins from IBM iX Auckland.

At Isobar, she will be responsible for leading the growth of experience design for clients across NZ, including further integration of strategy, research, and design thinking into Isobar’s offering.

Armic has deep experience in user experience (UX), design thinking and strategic transformation. Her background has seen her work with Apple, Vodafone, HSBC, SkyNews, Marriott, Santander Bank and Air NZ. Globally, her career has spanned NZ, USA, Dubai, Syria and Kuwait.

“Her career has spanned NZ, USA, Dubai, Syria and Kuwait.”

Isobar NZ MD Gavin Becker said: “There has never been a more important time to accelerate and grow our digital experience and innovation capability.

“I can think of no one more passionate or better suited than Armic to lead the charge on behalf of our company and clients.

Armic Esfahani Kasparian said: “The opportunity to join the Isobar team and work with Dentsu to shape how people interact with brands across New Zealand is truly exciting.

“We’re in a unique position where we have all the elements we need to help clients create outstanding experiences and repeatable outcomes at scale.”

She will sit on the Isobar NZ leadership team and report directly to Gavin Becker.

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