V Black’s back

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AUCKLAND, Tuesday: 99 has created a new campaign to celebrate the return of V Energy’s V Black drink, built around Auckland content creator – and original V Black fan – Jordan Tini.

“We couldn’t have dreamed of finding a better person to build a campaign around,” said 99 digital creative director Jared Isle. “He speaks an authentic V language we could never emulate and as a natural talent in social and digital it was a thrill to just let him loose spreading the word of V Black’s return.”

The six-week campaign focuses on Jordan Tini calling on fellow V Black fans in helping him with his crusade to get everyone in NZ to try the energy drink before it’s taken off the shelves again.

“Partnering with a collaborative agency team that included 99, Raydar, OMD and Fuse, and the content production team The Workshop, has allowed Jordan to work in a nimble and responsive way, producing multiple content pieces every week of the campaign,” Isle said.


Agency: 99
Head creative: Jordan Tini
Client Service/Design: Raydar
Content: Fuse
Media Strategy and Implementation: OMD
Content Production: The Workshop
Client: V Energy
Marketing Manager Energy: Natasha Keene
Brand Manager: Joanna Kelly

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