SYDNEY, Today: Popular stimulant soft-drink V Energy has launched new brand platform in Australia and New Zealand via Clemenger BBDO Sydney.
CCO Ben Coulson said: “V Energy wants to help people escape ‘The Procrastination Place’. Gen Z and younger Millennials – 18-25 – have big goals, but are living in the most distracting time in history. This is where a little guarana-powered liquid motivation comes in.
The first phase of the new Make it Happen platform got under way at the weekend in Australia and New Zealand, and features TV, cinema, digital, social and OOH. The launch film – which draws on meme culture and the deepest parts of the internet – was brought to life by The Sweetshop’s Damien Shatford.
“This campaign will really open the brand up to a whole new generation of consumers across Australia and NZ.”
Ben Coulson: “Procrastination, it’s something 99% of us do, and the other 1% lie about. But V will be there for us when we need a good kick right in the procrastinations.”
Frucor Suntory Australia’s Jonny Croft said: “We’re super excited to see a genuine consumer insight land a whole new brand platform for V, and really open the brand up to a whole new generation of consumers across Australia and New Zealand.
“The work is distinctive, extremely relatable for our consumers, and firmly plants our flag as the brand that uniquely helps you Make it Happen.”
CREDITS
Client: V Energy, Frucor Suntory
Chief Client Officer: Cam Davidson
Head of Consumer Marketing: Jonny Croft
Senior Brand Manager: Chris Henbrey
Agency: Clemenger BBDO Sydney
Chief Creative Officer: Ben Coulson
Creative: Josh Aitken, Vanessa Robinson, Willy Maitland
Producer: Denise McKeon, Katrina Maw
Design: Daniel Mortensen, Alexandra Kidd
Client Service: Gareth Pask, Melanie Spence, Isabell Timar, Su-Ann Leong
Planning Director: Rob Harding-Smith
Production Company: The Sweetshop
Director: Damien Shatford
Executive Producer Greg Fyson
Edit: Luke Haigh via The Editors
Post Production: Blockhead VFX
Music & Sound: Otis Studios
Media: OMD
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