Val taps MBM & DDB’s Young Lions

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Val Morgan New Zealand has announced its winners of the national Young Lions competition in the Media and Film categories for 2018.

Heading to Cannes in June to represent New Zealand in the global Young Lions competition will be the winning teams, Sarsha Drakeford and Sylvia Humphries from DDB for the Film category and Amy Greene and Sandra Smoljo of MBM Auckland for the Media category.

Seventy teams of creative and media professionals all under 30 years of age responded to a brief for the charity, Fred Hollows Foundation. The brief challenged the teams to bring their ideas to life for Diabetic Retinopathy in the Pacific Islands.

FCB ECD Tony Clewett said: “What was spooky about the Film category this year was the quality of all the entries. ‘Slick’ springs to mind. How they pulled it all together in literally a few hours, I’ve got no idea – but shows our industry’s in good (fast) hands.”

Dentsu Aegis group head of strategy said: “The Fred Hollows brief in the Media category was a tough brief for our Young Lions this year, but the judges were incredibly impressed with the calibre of entries and their ability to solve a complex problem.

“The Audio Book idea was merited for its creative approach to media and its simplicity in execution, the judges could imagine it as a real-life winning campaign at Cannes.”

“I’d like to applaud Val Morgan’s continued efforts to support young talent over a long period of time. It’s a brilliant initiative.”

DDB CCO Damon Stapleton said. “Winning a trip to Cannes for a creative really is the trip of a lifetime. For Sylvia and Sarsha it is a fantastic reward for the late nights, effort and dedication. I could not be happier for them.”

Damon Stapleton, Chief Creative Officer DDB said as the winner was announced at the agency.

MBM managing partner Matt Bale said: “Fantastic that Amy and Sandra’s efforts and smarts has seen them being rewarded this year with such an amazing opportunity through the Young Lions Competition.

“I’d like to applaud Val Morgan’s continued efforts to support and nurture the local industry’s young talent through the competition over a long period of time. It’s a brilliant initiative.”

The Young Lions has been offered by the Cannes festival organisers since 1992, with over 10,000 people competing from around the world this year.

Val Morgan’s Cally Scivetti says they are proud to be the official representative and looks forward to the future of the competition as it continues to grow and provide young creatives the opportunity to showcase their talent.

About Val Morgan
The Val Morgan Group is Australia & New Zealand’s largest 100% digital advertising network. Comprised of Val Morgan Cinema and VMO, the Val Morgan Group provides quality engagement for brands looking to connect with active consumers outside the home. Val Morgan Cinema is Australia and New Zealand’s leading national supplier of screen advertising. The network of over 2,000 cinema screens covers metro, regional and country areas, providing advertisers access to a sought after audience in a premium high impact environment that is proven to deliver six times the engagement of television. Val Morgan is part of the HOYTS Group – A Wanda Group Company.

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