A new campaign for Vero which went to air (also on digital) on Monday night, courtesy of Auckland indie creative agency Big Communications.
With Vero’s insurance products being sold through intermediaries, there isn’t the need for continuous retail advertising activity – which means brand awareness can be low compared with other insurance brands, says Big CD Joe Holden.
“Vero now shows how it thinks and acts in ways you wouldn’t expect of an insurer.” Settling on the stories was the hard part, he says. “There were so many to choose from.”
“We then wanted to tell them in a way that rewarded people with a break within the ad break. We don’t need to shout or demand a response.”
Directed by Luke Sharpe at Bunker, the campaign was shot entirely in-studio to provide complete control over the end look.
“The result is three well-crafted stories told with slow-moving pans and satisfying twists,” Holden said.
The ads will run on broadcast and digital channels, supported by industry-specific print and digital.
- The ad screening at the top of this page is titled Drones. See the other two tvcs (Risk and Food) below
Client: Suncorp New Zealand
Manager, Customer Marketing: Catherine Bateman
Campaign & Go-to-Market Manager: Christina Knappik
Agency: Big Communications
Managing Director: Ant Salmon
Creative Director: Joe Holden
Senior Art Director: Mike Knight
Copywriter: Andrew Davidson
Senior Account Manager: Zoe Brady
Director: Luke Sharpe
Production Manager: Ainsley Allen
DOP: Andrew McGeorge
Head of Strategy: Jonathan Allen
Business Manager: Toby Yonge
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