AUCKLAND, Monday: NZME popular lifestyle magazine Viva (runs in the NZ Herald Wednesdays) is going glossy – giving New Zealand readers a high quality, glossy lifestyle magazine filling a gap in the New Zealand magazine market.
Viva Volume 1 will be on magazine shelves in retail outlets across New Zealand from 31 August supported by a multi-platform promotional campaign involving NZME’s brands across its print, radio and digital platforms.
Viva will continue as a weekly Herald insert – what’s now happening is a monthly standalone glossy version. NZME said: “Once we get the first standalone monthly out of the way we’ll then look at whether that becomes a regular publication.”
“With fewer magazines on supermarket shelves right now there is a magazine-shaped gap in Kiwi lives.”
Viva is also available via an online platform with a monthly digital audience of over 100,000 Kiwis.
“Viva has always been at the forefront of change – leading the cultural conversation and exploring how we express ourselves through fashion, art, food and design,” said ed Amanda Linnell.
Viva creative director Dan Ahwa said: “With fewer on supermarket shelves right now there is a magazine-shaped gap in Kiwi lives.”
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