VMLY&R & MBM set pulses racing

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AUCKLAND, Jan 1: VMLY&R NZ and MBM have released their latest TAB campaign. “The Summer of Racing campaign seeks to add excitement to the season by encouraging New Zealanders to place a bet at one of the summer’s racing events,” says CD Guy Denniston.

This is the first fruit to emerge from the agency formerly known as Y&R since it won the Ministry of Social Development from FCB late last year.

TAB head of strategic marketing Simon Jarvis said: “Our new campaign builds on the success of our Now You’re In The Game brand platform, and aims to raise awareness of these events. The spot showcases how you can add a new level of excitement to your summer outings by having a bet on the sport of kings.

“The team at VMLY&R have done a great job of bringing this message to life in a fun and engaging way that we are confident will resonate with current and new customers alike.”

The integrated campaign launched on December 23 with the 30sec TV spot, and is supported with digital, social and CRM activity.

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