Arrivals & Departures: VMLY&R exec joins Bauer

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AUCKLAND, Tuesday: Bauer Media Group has appointed Kelly Badland as the new agency sales director for the Auckland agency team. She replaces Sarah Yetton, who is now with oOh!.

Badland has over 12 years’ experience in media in New Zealand, Australia and in the UK, holding global roles across multiple markets in strategic planning and implementation.

Bauer commercial director Kaylene Hurley said: “She is well respected in the industry, and most recently a group business director for VMLY&R Auckland, she brings a wealth of knowledge but also an innovative lens to her new position at Bauer.


“I look forward to having such an experienced operator leading the Auckland agency team.”

“Kelly is completely aligned with our company values and the direction we are taking our business,” Hurley said. “She’s lived the customer-first approach through her time in agency and I look forward to having such an experienced operator with her ability for smart, solutions-based thinking leading the Auckland agency team.”

Badland said: “The pace and ever-changing nature of media continues to both inspire and challenge the industry to find new solutions to meet clients’ needs.

“Having experienced first-hand the capabilities that Bauer has to offer and understanding the exciting developments in the pipeline, it’s a fantastic time to be joining the team.”

Badland joins Bauer from Monday 27 May.


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