WELLINGTON, Wednesday: Food & agribusiness banking specialist Rabobank has launched a new television advertising campaign via VMLY&R Wellington, highlighting how online deposits with the bank are exclusively used to fund New Zealand’s food & agricultural producers.
The campaign also supports Rabobank’s growth strategy in the rural banking market, as it seeks to sustainably build its business in a sector critical to New Zealand’s wider economic success.
“The tvcs feature two agribusiness clients – Spring Farms and Southern Paprika.”
The new campaign consists of two tvcs featuring two of the bank’s agribusiness clients – Spring Farms, a sheep and beef farm near Taihape (featuring Spring Farms director Mark Chrystall), and Warkworth- based capsicum grower Southern Paprika (featuring SPL Glasshouse manager Liam Griffin).
The ads will continue to run on a number of television networks out until the end of the year. Additional television commercials are planned for 2020, with these set to feature Rabobank agribusiness clients from the dairy and horticulture sectors.
Creative Agency: VMLY&R Wellington
Media Agency: VMLY&R Wellington
Production Company: Goodoil
Director: Justin McMillan
DOP: Jason White
Executive Producer: George McKenzie and Sam Long
Producers: Andrew ‘Macca’ McLean and Kerry Prendeville
Editor: Simon Njoo
Online / Grade: Blockhead VFX
Music: William Ricketts
Stills Photography: Jo Currie
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