FCB Media has picked up four European Motors Distributors brands after a pitching process. FCB Media will now handle media for VW, Audi, Skoda and Porsche (Colenso is VW’s creative agency, bcg2 handles Audi, and Big Communications handles Skoda).
The win is some consolation for FCB after losing both the creative and media accounts for BMW – but it still leaves the agency without an auto industry creative account.
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