VW taps FCB for NZ Olympic plans

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With just 200 days until the start of the Rio 2016 Olympic Games, Volkswagen New Zealand has reaffirmed its long-standing partnership with the New Zealand Olympic Committee.

Volkswagen general manager Tom Ruddenklau says his team is passionate about supporting Kiwi athletes to compete on the world stage.

“We partnered with the New Zealand Olympic Committee prior to the Olympic Games in 2012 and we’ve continued to back our Olympic athletes in their pursuit of success at Rio,” he said today.

“The partnership demonstrates our ongoing commitment to New Zealand’s Olympic efforts and this is something we’ll look to continue into the future.”

Ruddenklau also confirmed that VW’s new agency, FCB, would be fully involved. “We’ll be keeping them up to date with developments, and working with them on the activations that will flow from the partnership with the Olympic Committee,” he told M+AD this morning.

The New Zealand Olympic Committee and Volkswagen’s shared values have seen the partnership go from strength to strength says committee chairman Kereyn Smith.

“We’re proud to have had Volkswagen supporting our team for more than four years,” Smith says. “Like our very driven athletes, Volkswagen is committed to excellence and performance and they’ve been right behind us as our team prepares to compete on the world stage at Rio 2016.”

As the New Zealand Olympic Committee prepares for Rio, the coming months will see the organisation encouraging Kiwis around the country to be inspired as part of the build up to the Games.

“Having Kiwis at home cheer our team on in Rio means the world to our athletes when they’re competing in one of the most important moments of their lives,” Smith said.

“Our partnership with Volkswagen is vital to help us get around the country to get New Zealanders engaged as we count down to Rio.”

The partnership has also led to Volkswagen supporting a number of Olympic hopefuls including sailors Blair Tuke and Peter Burling, and hockey player Simon Child.

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