Waikato shop kicks off 2023 with key appointments

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HAMILTON, January 1: Waikato-based strategic marketing agency HGB has announced the promotion of two staffers – Mitchell Hyde & Lachlan Blackburn – to new leadership roles, and the appointment of Karen Cousins as a marketing consultant.

Agency directors Jacqui Gage-Brown and Kylie Harcourt said the two new roles – General Manager, and Head of Creative – reflected the company’s growth and leadership goals and were proud to appoint internal staff to the new strategic roles.

Gage-Brown said: “We’re proud to announce Mitchell Hyde’s new role as HGB GM, reflecting the huge leadership journey he’s taken this year and to better support his business management skills development,” said.

“We’ve also made another key promotion, with Lachlan Blackburn moving to head of creative. Locky has shown great initiative and leadership over the past year which has confirmed he’s ready to take this next step.”

“As we enter our 10th year, we’re invigorated looking at what’s still to come. Bring it on!”

HGB has also welcomed a new face to the team of 15, with Karen Cousins (formerly with the Waipa District Council) joining as a strategic marketing consultant. Cousins comes with a wealth of public and private sector experience and is fresh from receiving supreme and gold PRINZ awards for her campaign work in community relations and engagement.

Harcourt said: “The new appointments capped off a stellar year for HGB and our clients.

“This year we’ve gone from strength to strength and we’re buzzing from the amazing work Mitch, Locky and the rest of our team has delivered on behalf of our clients.”

Gage-Brown said: “As HGB enters its tenth year creating meaningful experiences for our clients across New Zealand, we’re invigorated looking at what’s still to come. Bring it on!”

About HGB
HGB is a full-service agency, based in the Hamilton CBD, undertaking design, brand creation and positioning, strategic marketing, paid and organic digital and social media advertising, website development, communications, fundraising sponsorships and more for some of the Waikato’s most recognisable companies.

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