Waikato’s most expensive station hits airwaves

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Mai FM is now broadcasting Waikato-wide following a successful bid at the frequency auction back in December where MediaWorks paid a record $2.5 million to secure the licence for the next 18 years.

Prior to that 105.8 Mai FM Waikato was operating on a short-term licence and transmitting off the roof of the MediaWorks building in Ward St Hamilton but coverage was largely confined to Hamilton City.

The transmission has been relocated to the Ruru transmission site and MediaWorks Waikato general manager Steve Rowe says that will mean most of the Waikato can now tune in.

Mai is New Zealand’s No 1 hip hop and R’n’B network with over 209,000 listeners, over 250,000 Facebook friends combined across Mai pages and has enjoyed 12% growth in listeners nationwide over the last six months.

Rowe says the station had one of the strongest debuts when it launched in August 2014 and maintains a strong Waikato connection via Mai content director Phil Bell (DJ Sir-Vere) who was born at Waikato Hospital, grew up in the Claudelands area and is a season ticket holder with the Chiefs.

Rowe said he expected Mai to grow audience strongly across 2015.

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