Waitapu signs global marketing writer Mark Schaefer for Future Proof in November

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AUCKLAND, Today: Greg Partington’s Waitapu Group is spreading the word about its first annual group event – Future Proof with US keynote speaker Mark Schaefer – in Auckland on Wednesday/Thursday 15 & 16 November.

Event curator Elisabeth Ric Hansen (group business director at Waitapu) said: “Mark is a prolific marketing writer, having published 10 best-selling books with a focus on the human realms of brand building and communications.

“He explores content creation, social media, building your personal brand and building communities around your brands – not just a one-way audience, but a community of belonging and participation.

“Mark will be holding bespoke workshops for our clients.


“You pick the topic, bring your team and get a personalised one-hour workshop with Mark.”

“We can’t tell you the exact topic yet – how do we know what will have changed in the world by November? But rest assured it will be relevant, engaging and something to make us all think about ourselves and our businesses through the lens of Future Proof.”

Standard tickets cost $345, but Waitapu is offering early-bird rego for $195.

Hansen: says “At this stage we are taking expressions of interest.

“Sign up for tickets or a masterclass before the end of July and you could win one Mark’s latest books.

“You pick the topic, bring your team and get a personalised one-hour workshop with Mark.”

“We want to keep in touch on the pulse of the nation and the latest industry news and views across our broad scope of brands, services and areas of interest.”

M+AD Daily will update the story regularly.


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