Warc enlists Mylene Ong for Strategy jury

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Colenso BBDO execs continue to be sought-after by global awards shows – the latest being the agency’s head of strategy, Mylene Ong, who’s been appointed to the Effective Content Strategy jury at the UK’s Warc Awards in 2018.

Colenso recruited Ong (who’s ex-BBH Shanghai) in 2016.

The Effective Content Strategy jury will look for evidence of how a content strategy – as opposed to a traditional advertising strategy – has helped a brand achieve business goals.

The WARC Awards are free to enter and are open to submissions from any country and communications discipline. Case study papers can be entered into four categories: Effective Content Strategy, Effective Innovation, Effective Use of Brand Purpose and Effective Social Strategy.

In addition to the Grand Prix, Gold, Silver and Bronze awards, the jury will select three Special Awards honouring particular areas of excellence. For the Effective Content Strategy category they are: Long-Term Idea Award, Best Multiplatform Award and Smart Spender Award. The top winners across all four categories will share a US$40,000 prize fund.

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