LONDON, Today: Belinda Lush, head of customer experience strategy at Colenso BBDO, has been named as one of 12 judges for the upcoming Best Use of Data category at the Warc Media Awards, a comp with prizes totalling US$40,000.
Scott Marsden, the New York-based global head of media marketing at Spotify, is chairing the judging panel.
“We’re looking for data used in a way that shows scale and corroborates something,” Marsden said. “We will want to see a smart approach that has encouraged results.”
Entry to the awards is free and papers submitted as effectiveness case studies are welcomed from any territory or discipline. The deadline for entries is Thursday 19 September.
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