The Warehouse creates VFX-laden Toy Month

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AUCKLAND, Wednesday: The Warehouse (with OMG, the Reel Factory, and Liquid Studios) have launched Mega Toy Month to reinforce its standing as NZ’s favourite toy store.

A new tvc – and all other creative tasks – were created in-house. The Warehouse brand marketer Hetal Jivanji said: “The new commercial is a whirlwind of fun that shows the sheer joy that a toy can bring.

Reel Factory director Johnny Barker says some of the techniques used to create the whirlwind of toys used state-of-the-art robotic technology, while others relied on more conventional methods.

“Our secret weapon was Reel Factory’s Bolt camera, a high-speed robotic arm that can perform repeatable camera moves.”

“Our secret weapon (besides our visual effects wizard, Leon Senf) was Reel Factory’s Bolt camera, a high-speed robotic arm that can perform repeatable camera moves.

“We would film the kids and then shoot the same camera move over and again while our art department team walked through the set with toys hanging on the end of a fishing pole.”

The rocking score by composer Mike Newport was designed to remind parents about the times that toys had perked up their own childhoods.

As well as the commercial, the campaign extends to out of home, digital, social and in-store activation.


Advertiser: The Warehouse Group
Tribe Lead, Customer Strategy: Andrew Stein
Brand Marketing: Birgit Hoeglinger
Brand Marketing: Hetal Jivanji
Brand Marketing: Greta Rountree
Media: Jessamy Benge
Media: Maddie Smith
Creative: Jacqueline Comer
Creative: Catherine Jacka
Creative: Samantha Smith
Senior Producer: Sonali de Silva
Assistant Producer: Lauren Olive
Photographer: Jessica Eastwood
Photographer: Tim Dobson
Photography Stylist: Kelsey Linehan
Retoucher: Adrian Fitzgerald

Production Company
: Reel Factory
Director: Johnny Barker
Executive Producer: Dan Watkins
Producer: Lindsay Gough
DOP: Chris Watkins
Offline Editor: Phil Gow
Online Editor / Colourist: Marc McCarthy
Visual Effects: Leon Senf

Music Composition
: Mike Newport
Sound Studio:  Liquid Studios

Studio Producer
: Tamara O’Neill
Audio Engineer / Sound Designer: Keegan Meiring

Media Agency
Business Manager: Sean Galvin
Account Manager: Bridget Welsh
Business Digital Manager: Clarissa Voon
Account Executive: Bex Donald
Planning Director: Suzanne Breslin

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