Colenso, Gladeye, Assembly, Y&R, Heyday win in New York (updated)

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New Zealand has won three Webby Awards and two People’s Voice Awards at the 22nd Annual Webby Awards in New York.

Colenso BBDO got yet another global gong for its Pedigree Child Replacement Programme in Best Cause Related Campaign, Gladeye Auckland scored for HuffPost Highline in Best Individual Editorial Experience, and Assembly (with Y&R NZ) picked up the third Webby for Heinz Geoff in Best Use of Animation or Motion Graphics.

NZ’s People’s Voice winners were Colenso for NZ Breast Cancer Foundation The Annoying Lump in Best Media Strategy and Y&R NZ for Rainbow Youth If It’s Not Gay, It’s Not Gay in Video Ad Short Form, and Auckland-Wellington digital agency Heyday for Garage Project in Websites/Shopping.

Webby’s executive director Claire Graves said: “Pedigree and Breast Cancer Foundation have set the standard for innovation and creativity on the internet. This award is a testament to the skill, ingenuity, and vision of its creators.”

“We’re stoked. Is it too early for a pint?”

Colenso MD Scott Coldham said: “We know how tough Webby Awards are to win – we’re in the company of everything cool on the internet and competing against some of the biggest digital brands in the world, which is great company to keep.

“Digital is a key focus for us and, as an agency in New Zealand, we’re stoked to also win an award based on a global public vote.”

Gladeye ceo Tarver Graham said: “The Webbys are the high-water mark of creative recognition in our industry and we’re incredibly proud to have produced a win.”

Heyday MD Luke Pierson said: “We’re stoked. Is it too early for a pint?”

This year, three million votes were cast from Internet fans in more than 240 countries and territories around the world to choose the winners of the Webby People’s Voice Awards.

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