Auckland-based OneDesign has developed a new logo for MediaWorks. “The process was collaborative, and took place across the business,” says MediaWorks comms chief Charlotte McLauchlan.
OneDesign already had a connection with MediaWorks ceo Mark Weldon, having developed branding for the Terra Sancta winery he owns.
“The old logo visually represented us as being made up of three siloes – TV, radio and digital – and presented a face to the world that we are leaving quickly behind,” McLauchlan said.
“Shows such as Paul Henry and Jono and Ben are now native across TV, radio and digital, and the company is also taking a fully integrated approach in terms of what offers clients on the commercial side.
“We need a symbol for our company that shows us as we want to be seen.”
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