New WellingtonNZ campaign maps local business brilliance

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WELLINGTON, Monday: A team of local businesspeople – curated by the region’s economic development/events/promotions agency WellingtonNZ, and produced by creative agency EightyOne – has put together a campaign to attract skilled people to the capital (Whanganui-a-Tara).

Ten businesses tell their stories of how they embraced the ‘Wellington effect’, and succeeded in the creative capital, through a multi-channelled campaign called Only in Wellington.

“There’s a creative energy and sense of resilience, whether it’s the people you meet or the places you go,” says Joe Harawira, founder of creative promo outfit 3 Māori Boys. “Once you embrace the city, you feel it,”

The campaign includes Joe Harawira of 3 Māori Boys, Rachel Taulelei from Oho design agency, Claire & James Fuller from Hnry (tax advisors), Sonya Williams of Sharesies, Sir Richard Taylor and Tania Rodger of Wētā Workshop, Roman Jewell founder of Fix & Fogg (organic spreads manufaturer), Lorenzo Bresolin of pizza developers Scopa & 1154, Jos Ruffell from Garage Project, Wellington On a Plate’s Sarah Meikle, and Delivereasy’s Nick Foster.

Todd Barberel, WellingtonNZ GM of marketing & communications, said: “The Only in Wellington campaign aims to highlight what is possible in a region renowned for creativity.

“This is a great opportunity to celebrate the profound effect this city has had on so many people who’ve gone on to do amazing things.”

“Wellington is full of opportunity, and a special kind of magic,” he says. “It’s a place where you can dream big. A place where you can meaningfully live, work, and thrive.”

“The effect of Wellington Te Whanganui-a-Tara as a place, on its people and communities, has helped fuel business innovation, entrepreneurship and talent growth.

“WellingtonNZ has created a series of tools to support local businesses, including a free digital marketing webinar series Unlocking Digital Marketing, covering everything from retail online sales and digital marketing strategies, to content creation and social media.

“Tthe interviews and stories of successful Wellingtonians are shared through video and text, for a worldwide audience to explore.”

EightyOne ECD Chris Bleackley said: “his was a great opportunity to celebrate the profound effect this city has had on so many people who’ve gone on to do amazing things.”


Agency: EightyOne
ECD: Chris Bleackley
Production: EightyOne
Director: Ro Tierney
Client: WellingtonNZ
GM of marketing & communications: Todd Barberel
PR: In-house

About WellingtonNZ
Our ambition is to make the Wellington region wildly famous as a place to visit, live, study, work, do business and invest. Our vision is that the Wellington region is thriving with more people participating in the benefits. Our priority areas are developing jobs and skills, placemaking, and collaboration and engagement. We do this by supporting businesses to build capability, attracting, hosting and investing in events, running civic venues, marketing and storytelling, and destination development. WellingtonNZ is tasked with enhancing prosperity, vibrancy and liveability across the region.

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