Lunch break

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AUCKLAND, Monday: EightyOne’s new Love your Lunchtime campaign for WellingtonNZ is proving to be an attraction for central city businesses and the customers they serve.

WellingtonNZ marketing GM Anna Calver said: “Changing Covid levels, and working from home have seen a reduction of 20-40% of people in the city during weekdays*.

“This downward trend started in the first Covid lockdown in March 2020. But while people may be coming in for fewer days in the office, that doesn’t mean they’re not coming in at all.

“Aiming to make the most of peoples’ time in the CBD, the Love Local – Love your Lunchtime campaign encourages them to make the most of their precious lunchtime break in the city. The campaign includes a video, online marketing and street advertising.

Love your Lunchtime is about people treating themselves to those things they can’t easily access when working from home, making an occasion of their midday break.

“The total budget for the Love Local – Love your Lunchtime campaign is $55,000.”

“There is nothing wrong with having leftovers for lunch but the city is home to around 850 eateries offering an eclectic range of dining choices. If you can afford it, why not check out what they have to offer?

“If you shop at one of nearly 200 businesses involved in the Love Local – Shop &Win competition you can enter to win a $10,000 shopping spree.”

WellingtonNZ worked on the campaign with Wellington creative agency EightyOne and media agency MBM.

The total budget for the Love Local – Love your Lunchtime campaign is $55,000. ThevVideo will be published across digital (Facebook, Instagram, YouTube) from today, October 18.

At level 2, there are an estimated 30-40% fewer people in the CBD – as shown through commuter and mobile phone signals data.


Client: WellingtonNZ
Direction and production of video and OOH: EightyOne
OOH design: Homegrown
Media MBM

  • Dining deals and competition info here
  • *At level 1 there were an estimated 20% fewer people in the CBD during weekdays compared with pre-Covid times.

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