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A team of top Australasian mobile advertising specialists has been signed to speak at the 2nd annual Modern Marketing Summit forum in Auckland on Thursday 6 April 6, from 8am-7pm. The venue is the Maritime Room at:Viaduct Harbour.

“The Auckland summit is the quintessential thought-leadership forum for the top executives in the worlds of advertising, media, publishing, and brand marketing to discuss the intersection of mobile advertising and technology,” said Avalon Group NZ ceo/content director Ryf Quail (ex ZenithOptimedia), who will emcee the event (in his spare time, Quail writes thoughtful editorial contributions for M+AD).

“MMS Auckland will cover the most important issues in mobile in New Zealand, crafted by a high-profile local advisory board.”

Large-scale deals
Over 75% of the Modern Marketing Summit audience will be made up of brands and agencies. “It is the place for mobile advertising and technology providers, brands, publishers and agencies to meet and get large-scale deals done,” Quail reckons.

The 2017 theme is Mobile is NOT a Channel.

“Many marketers today make the mistake of treating mobile as a communications channel for customers,” says Quail. “Smartphones dominate the mobile category, but they aren’t a channel, they’re a platform supporting multiple channels of communication.

“Yet many marketers and agencies are still using desktop thinking, treating mobile as an afterthought. But equally important is the fact that consumers don’t view mobile as a channel, rather as a ‘lifestyle enabler’. Mobile plays a central and multifaceted role in consumers’ lives, whilst playing very different roles for different consumer segments, so advertisers can no longer afford to adopt a one size fits all approach.

Getting personal
“Success in mobile will be had by moving away from a desktop view and a one-size-fits-all approach to mobile towards a customer-centric view where marketers and agencies start thinking mobile first, and start building mobile experiences that are deeply personalised.

“So how do marketers put customers first and start making the most of mobile in a small screen world? They attend MMS Auckland in April.

“At MMS Auckland 2017, attendees will experience a showcase of ‘best of breed’ mobile work from multiple angles, spanning brand, agency, publisher and vendor perspectives. They’ll learn the latest strategies, see first-hand the latest technologies, and have the opportunity to network with the leaders, movers and shakers in the mobile sector.”

The speakers are:

  • Victor Cui, ceo, One Championship Singapore. In a ranking by USA Today, Victor Cui was the only person in Asian mixed martial arts (MMA) to be placed in the top 25 sports marketers, a testament to how far he, with the wits of a marketer has grown the sport in the continent in two short years. One Championship is Asia’s largest MMA promoter, and has received wide media coverage around the world from leading publications such as CNN, Wall Street Journal, Reuters, and the New York Times.
  • Trevor Delany, BP NZ head of IT. Delany is a business technologist who believes in the potential for digital solutions to deliver tangible business results while exceeding our customers’ expectations. He brings a business and people perspective to technology leadership. Prior to his current leadership role at BP, he immersed himself in the entrepreneurial experience of Icebreaker Limited, preceded by an extensive international consulting career with both Deloitte and Ernst & Young.
  • Nic Gibbens, Wellington-based ceo of PaperKite. “I have been building Apps almost since there has been an App Store to sell them on,” he says. “Since launching PaperKite back in 2010 I’ve been working with clients to ideate, define and create inspiring Mobile Apps ever since. Over the past five years I have been lucky enough to work with a wide range of consumer brands, government organisations and high-flying enterprises to create some incredibly innovative App solutions. My strategy is always to dominate complexity through simplicity and elegance, and this has grown me a like-minded team of 23 mobile experts and a loyal client base that look to the PaperKite team as their trusted advisors in a fresh and ever-growing industry.
  • Bobbie Gersbach-Smith, M&C Saatchi Mobile Sydney ANZ Director. Gersbach-Smith has led M&C’s in-house mobile specialist team in Sydney for the past two years, championing data-driven performance marketing. Working with some of the leading mobile-first brands in the region including Audible and Sportsbet, she has been heavily involved in driving tangible business growth for both clients and agency. She’s ex Dentsu Aegis and Publicis Groupe, and is dedicated to shifting mobile in ANZ from an afterthought to a forethought.
  • There is no entry charge – all entries are via a registration process here
  • Victor Cui shot a video especially for the occasion: http://bit.ly/2lIGWsv

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