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Anchor has released a limited-edition run of four million numbered 2L all-black bottles “to help you enjoy a pint of Anchor goodness on game day”.

The new marketing move follows Anchor’s refreshed partnership with the All Blacks – 80 years since they partnered with the men in black on their 1935 overseas tour.

The campaign launched with an emotive 45-second spot that highlighted the significant contribution famers, and farming, have made to our national game, and our nation’s legendary produce.

The spot urged all Kiwis to “once again stand up and be counted, sharing our love and support for the All Blacks”.


Client: Fonterra Brands New Zealand
Marketing Manager: Anna Gestro
Agency: Colenso BBDO
Media Agency: MediaCom
Production company: Sigi
Producer/director/cinematographer: Sigi
Producer: Cam Spath
Researcher: Dustin Feneley
Art director: Chris Elliot
Liquids: Wayne T Smith
Editor: Philippe Lods
Grader: Pete Ritchie
Online: Lakshman from Creature
Sound: Franklin Road

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